November 27 the Northumberland Land Trust announced a $40,000 matching gift challenge to support its purchase of the Biddy Creek Wetland. The not-for-profit charity needs to raise $190,000 in order to complete the purchase, scheduled for the end of January 2025.
Update: As of December 20 the NLT has raised more than $141,600 towards the acquisition of the Biddy Creek Wetland, and the matching gift campaign has exceeded $42,000.00.
A matching gift challenge occurs when a key supporter of your organization agrees to match donations made by other supporters for a specific campaign. Matching gift programs can effectively double the impact of individual gifts.
“A few donors have approached us and pledged to match future donations up to $40,000,” said Rob Kennedy, President of the Northumberland Land Trust. “If successful that would add $80,000 to our fund raising and push us over the $110,000 mark, which is almost 60% of our ultimate goal.”
NLT has partnered with Ducks Unlimited Canada (DUC) to purchase the property as joint owners. The NLT will steward the property which features an untouched wetland rich in biodiversity, with no human development.
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